Analysis of Okeyhaul Parcel Forwarding User Geographic Distribution in Spreadsheets & Market Expansion Strategy
2025-04-28
This report examines the geographic distribution of Okeyhaul parcel forwarding users through spreadsheet-based data analysis, identifying growth opportunities and formulating targeted expansion strategies.
I. Data Collection & Spreadsheet Organization
| Data Category | Metrics | Spreadsheet Tab |
|---|---|---|
| User Profiles | Location, signup date | User_Geo |
| Transactions | Order frequency, AOV | Sales_Data |
- Filtered raw data using COUNTIFS by region/continent
- Created pivot tables showing user concentration hotspots
- Developed 5-tier regional classification system
II. Key Geographic Findings Divided by Tier
Top Tier (5000+ users)
[Insert connected scatterplot chart HK/Tokyo/Singapore comparison]
Growth Regions Add Component Analysis
- Southeast Asia growing 22% MoM
- Gulf States show premium order preference (AOV $320)
Container Shipping Potential
| Dach Region/Categories | Seasonal Purchases Focus |
|---|---|
| Mean Purchases | Marathon growth via benchmark analysis |
III. Target Expansion Strategy
2023 Projects
| Projected Growth Allocation | Launch by Stage |
|---|---|
| 130% SEA current trajectory overtime load | Türkiye market entry setup |
- Phase 1
- Phase 3 Methods
IV. Continual Optimization
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